From politically charged issues to broader geopolitical, social, and cultural tensions, organizations are feeling heightened pressure to communicate thoughtfully, consistently, and responsibly. Social media amplification — and the speed at which misinformation spreads — adds yet another layer of risk.  The panel, including a crisis communications expert from Teneo and two leading retailers, will explore how companies can better prepare to address employee questions, concerns, and differing viewpoints while staying grounded in core values, prioritizing safety, and protecting the business. We will examine strategies for navigating online crises, monitoring emerging narratives, and engaging proactively to minimize reputational impact.