Rob Holm

Rob Holm

Security Director

McDonald's Corporation


Oversees the development and execution of security plans and programs which promote a safe and secure environment for our people, customers, and assets. Specific focus on aligning functional goals to help achieve company business objectives. With a focus on innovation and being proactive, directs the management of security solutions for U.S. company owned (McOpCo) restaurants and consulting services to franchisees and international markets.

Joined McDonald’s: 1998 - 2001, rejoined 2011 to present

Previously served in leadership roles within corporate security with five Fortune 300 companies, as well as being an independent security consultant and insurance salesman. Rob possesses a BS in criminal justice and numerous leadership, business & security certifications and is a graduate of McDonald’s LAMP (Leadership Accelerated Management Program). Rob is also active in numerous local, national, and governmental security-related professional associations and serves on several Boards and Councils

Rob lives in Monticello, IN with his wife Joann and has two sons, John (Erin ‘21) and Luke (Alyssa ‘22).

Speaking in:

Wednesday Jun 10

3:00pm - 3:45pm

CIS Security Solutions Theatre

Managing the message: Retail’s playbook for high‑risk social and political moments

From politically charged issues such as recent immigration‑related events, to broader geopolitical, social, and cultural tensions, organizations are feeling heightened pressure to communicate thoughtfully, consistently, and responsibly. Social media amplification — and the speed at which misinformation spreads — adds yet another layer of risk.  The panel, including a crisis communications expert from Teneo Risk Advisory and two leading retailers, will explore how companies can better prepare to address employee questions, concerns, and differing viewpoints while staying grounded in core values, prioritizing safety, and protecting the business. We will examine strategies for navigating online crises, monitoring emerging narratives, and engaging proactively to minimize reputational impact.