Michael Longo
Director, Global Resilience
Gap, Inc.
Michael is a resilience professional with over 18 years of experience in developing and implementing Business Continuity, Incident/Crisis Management, and Third-Party Continuity programs across various industries, including manufacturing, finance, and retail. He currently leads the Global Resilience team at Gap Inc., where he has been for 3.5 years. Michael's previous roles include positions at Nike, a consulting services company, and Citigroup, all focused on resilience-related programs. He values the cross-functional collaboration inherent in the resilience profession, which has kept him engaged throughout his career. Michael is committed to driving organizational resilience and ensuring business continuity in the face of challenges
Speaking in:
Wednesday Jun 25
10:00am - 10:45am
The Zellman Stage
Pivoting Through Crisis: Adapting to the Ever-Changing Retail Landscape
Crisis planning and tabletop exercises can prepare an organization to a point, but when a real crisis strikes, flexibility and adaptability are key. This session will feature insights from retailers who recently navigated unexpected incidents, examining how their plans were put to the test, where changes were necessary, and how they managed to stay agile. Attendees will learn about the importance of pivoting, discovering new approaches, and maintaining nimbleness in crisis response. Gain practical knowledge on how to enhance your crisis management strategies and ensure your organization is ready to tackle unforeseen challenges.