NRF PROTECT is the retail industry’s most comprehensive, cross-functional event, dedicated to preventing retail loss and fostering meaningful collaboration among professionals in loss prevention, asset protection, cybersecurity, digital fraud or risk management.
Retail organizations of all sizes will find focused, forward-looking content, expert speakers and peer-to-peer learning. Our unrivaled Expo features all the latest tools, partners and agencies to help you stay ahead of potential threats with innovative technology and tactics.
NRF PROTECT's main campus is Gaylord Texan Resort & Convention Center located at 1501 Gaylord Trail, Grapevine, TX 76051. This is where you'll find Registration, the Expo, sessions, and much more.
NRF PROTECT is June 23-25, beginning with the Texas Pre-Game and Opening Party June 23.
Visit the full agenda to get a breakdown of the sessions and hours. Expo hours are below:
Expo Hours:
Tuesday: 10:45 AM - 2:45 PM
Wednesday: 10:45 AM - 2:45 PM
Make sure you're following NRF on social media and sign up to stay up to date with all the latest NRF PROTECT info.
Registration is located at the Gaylord Texan, Longhorn Foyer - Level 1.
Registration Hours
Monday, June 23: 9:00 AM - 6:00 PM
Tuesday, June 24: 7:30 AM - 5:45 PM
Wednesday, June 25: 7:30 AM - 4:00 PM
Pass types to NRF PROTECT vary in price. Check out our registration info page for the full breakdown.
All cancellation requests must be made in writing. Requests received by June 2, 2025, will receive a full refund. No refunds for requests received after June 2, 2025, regardless of when the registration is received. Non-attendance does not constitute cancellation.
NRF strongly recommends attendees only deal with our official NRF PROTECT housing provider, OnPeak. You get added benefits, including:
Contracted, best rate guarantees
Protection from hotel penalties for room cancellations
Customer service phone, email and chat to assist with questions and requests
Protection from hotel relocations
All hotel reservations can be cancelled 72 hours prior to arrival date (by attendee) without penalty.
Please visit our Hotel & Travel page to make your reservations.
There is no transportation provided for NRF PROTECT.
If you are not staying at the hotel, parking is available on-site.
The closest garage to the event is the Convention Center Parking Garage. The parking rate is $25 (plus tax) per day.
Yes, save up to 10% on your travel to Dallas when booking with United Airlines. Please scroll down on the Hotel & Travel page to find detailed information on how to book.
Download the NRF Events app from your device's app store by searching "NRF Events." Access the desktop version at https://qtjmq.app.link/NRFProtect2025.
Need assistance?
Email Mobile App Support at mobileapp@nrf.com.
For any on-site emergency assistance, please call 817-778-2480 to reach the Gaylord Texan security dispatch team. EMTs will be dispatched to wherever your emergency is happening within the building.
Drones are not allowed to be flown inside the Gaylord Texan or at NRF PROTECT.
You must be 18+ years old to attend NRF PROTECT. There are no child care services available for attendees.
There is no PA system available inside the Gaylord Texan. Arrange a time and a place to meet beforehand, or use your cellular device.
Lost and found for NRF PROTECT can be found at Dallas 6, Level 3 throughout the show.
Lost and found hours:
Monday: 9:00 am - 6:00 pm
Tuesday: 7:30 am - 5:45 pm
Wednesday: 7:30 am - 5:00 pm
All items will be turned over to the Gaylord Texan at the conclusion of the event. Please contact them directly at 817-778-2453 for post-show assistance.
The safety and security of our attendees, including exhibitors, vendors and staff, is our priority. We work closely with the venue security, state, local and federal law enforcement authorities to identify risks, assess them, and develop security plans.
Everyone attending NRF PROTECT should be aware that the following policies are in place:
Everyone must wear their NRF PROTECT badge at all times. This includes attendees, exhibitors, vendors, staff, volunteers and speakers.
CCTV is in operation at our events and is both monitored and recorded.
Uniformed and covert security guards and police are in attendance at our event.
Canine security and detection is in operation at our event.
Everyone attending NRF PROTECT is requested to:
Keep personal property with you at all times and don't leave any items unattended
Report anything that looks unusual, suspicious, or out of place to NRF PROTECT staff or security
Remain patient and courteous with NRF PROTECT staff and security undertaking security checks
Follow the instructions of NRF PROTECT staff at all times
Carry a recognized form of photo ID at all times
If you feel that you are being harassed or feel otherwise unsafe, call 817-778-2480 to reach the Gaylord Texan security team.
If a person engages in harassing behavior, NRF PROTECT Staff or Security will take prompt action in any form they deem appropriate, including expulsion from NRF PROTECT with no refund. Everyone at the event — including attendees, exhibitors, vendors, staff, volunteers, speakers and security — is subject to our Anti-Harassment Policy.
The Americans with Disabilities Act and several Texas state laws promote equal access for everyone.
For more information about the physical features of accessible rooms, common areas or special services relating to a specific disability, please visit the Gaylord Texan website or call +1 817-778-1000.
NRF PROTECT offers sessions that cover threats facing retail companies. Including loss prevention, asset protection, digital fraud, cybersecurity and enterprise risk.
Expo-only passes grant entry to all content and networking activities in the Expo hall, including solution provider case studies on the Exhibitor Big Ideas stage.
All-Access passes grant entry to all Keynotes, Featured Stage sessions and content in the Expo hall.
Visit the Pass Types page to see what's included with each pass.
All sessions are listed in the NRF PROTECT full agenda.
Please visit the CEUs page for up-to-date information on obtaining Continuing Education Unit (CEU) credits at NRF PROTECT.
Exhibitor Big Ideas session videos will be available for viewing (per speaker consent) on the NRF PROTECT website approximately 48 hours after they take place. No other sessions will be recorded.
Exhibitor Big Ideas sessions can be found at the Expo Stage, located in the rear of the Expo at the back of aisle 100.
Translation services are not available for NRF PROTECT.
In the NRF Events mobile app, navigate to the agenda, then to the specific session you want to rate. Just above the session description, select “Session Survey” and fill out the form to submit your feedback.
If session presentations are available, they will be posted on the session page via the NRF PROTECT full agenda.
Exhibitor Big Ideas session videos will be available for viewing (per speaker consent) on the NRF PROTECT website approximately 48 hours after they take place. No other sessions will be recorded.
The $5,000 Giveaway is a game in the NRF Events Mobile App for U.S. (and D.C) retailers.
Use the mobile app to visit all participating sponsors and track your progress. Visit all participating sponsors and you’ll have 5 chances to win a $1,000 gift card.
More information:
https://nrfprotect.nrf.com/expo/giveaway.
Atendees find their matching # and head to booth 335 in the back of the Expo, to spin and win!
The MATCH # is on the badge (lower left corner) and retailers and exhibitors must find each other by matching the numbers on their badge. Once found, head to the prize wheel (booth 335 in the back of the Expo) for a winning spin!
The match must be between a retailer and an exhibitor. Retailers can match with multiple exhibitors and win multiple times.
The Daily Double gives winning retailers a second chance to win big.
Retailers who previously won at Match, Spin & Win can return for a second spin. It's a new wheel with new and bigger prizes!
This is a retailers-only game, and retailers do NOT need to bring their earlier exhibitor match to spin. Retailers can only participate in the Daily Double once over the course of the event.
Retailers with a good eye and a steady arm, get ready! Stop by participating sponsors’ booths to receive a chip and take that chip to the PROTECT Paintball station (booth 935 at the back of the Expo) for a chance to win.
Get a bull’s-eye and you will be entered to win one of 12 $250 prizes. The more chips you collect, the more chances you have to take a shot, get a bull’s-eye and be entered to win $250.
The spirit of competition and bragging rights lives on at NRF PROTECT 2025 (retailers only).
More information:
https://nrfprotect.nrf.com/expo/protect-paintball
Download the NRF Events app from your device's app store by searching "NRF Events." Access the desktop version at https://qtjmq.app.link/NRFProtect2025.
Need assistance?
Email Mobile App Support at mobileapp@nrf.com.
Absolutely! You’re welcome to take still photos and video at NRF PROTECT. If you upload to social media be sure to tag @NRFNews on X and use the official hashtag #NRFPROTECT on all platforms, LinkedIn, Facebook, Instagram and TikTok.
Note that recording (including live-streaming apps) and flash photography are not permitted in any session rooms.
NRF PROTECT is held in a public space, therefore we do not prohibit participants, exhibitors, sponsors, news organizations and other contractors from photographing or video- or audio-taping some conference activities. By participating in this event, each attendee understands that the National Retail Federation (“NRF”) reserves the right to use images, audio or video recordings taken at the conference with your photograph and/or likeness in future marketing materials in any media on a complementary basis.
NRF PROTECT 2025 is closed to press. For more information about press attendance at NRF PROTECT 2025 or other NRF events, please contact eventpress@nrf.com.
Lost and found for NRF PROTECT can be found at Dallas 6, Level 3 throughout the show.
Lost and found hours:
Monday: 9:00 AM - 6:00 PM
Tuesday: 7:30 AM - 5:45 PM
Wednesday: 7:30 AM - 5:00 PM
All items will be turned over to the Gaylord Texan at the conclusion of the event. Please contact them directly at 817-778-2453 for post-show assistance.
Please turn your cell phones off or to vibrate or silent when you're in session rooms and to keep translation headsets on. If you must take or make a call, please step outside.
Stop by the NJB Professional Headshot Studio at booth 834 in the back of the Expo to reserve a time to get your professional headshot.
There is a FedEx Office Print & Ship Center located just outside of the Expo, near registration in Longhorn Lobby, Level 1.
Sustainability made simple at NRF PROTECT
Being environmentally conscious at NRF PROTECT is easy—and every small action adds up. Here’s how you can contribute effortlessly to a more sustainable event:
Recycle right
Waste stations are clearly marked for landfill and recycling. Help us reduce waste by taking a moment to sort your items into the correct bins.
Reduce & reuse
Hydrate sustainably with your complimentary aluminum water bottle from NRF and consider bringing your own reusable coffee cup to cut down on single-use waste.
Be energy-wise
Turn off lights and electronics when leaving your hotel room and take part in your hotel’s Linen Reuse Program to help conserve water and energy.
Together, we can make a meaningful impact.
You can pick up a reusable aluminum water bottle in the Longhorn Foyer, Level 1.
Hours:
Tuesday: 7:30 AM - 5:45 PM
Wednesday: 7:30 AM - 4:00 PM
Must have conference badge. One bottle per attendee.
Luggage check will be located in the Longhorn Foyer, Level 1.
Hours:
Wednesday, June 25: 7:30 AM - 5:00 PM
Complimentary Wi-Fi is available at the Gaylord Texan for those staying at the resort.
Network Name:
GAYLORD_RESORT
Use your hotel room number and last name to access complimentary Wi-Fi.
There are no dedicated nursing mothers/wellness rooms at the Gaylord Texan.
Yes! NRF Show Management, in partnership with The Expo Group and the Gaylord Texan Resort & Convention Center, has established a donation program for leftover exhibitor materials. Donations will benefit GRACE, a Grapevine, Texas–based nonprofit that provides essential services like food, clothing, and housing assistance.
More information:
For details on the donation process and accepted materials, click here.