Registration Information

You can register as an individual, your entire team, and book your hotel!
Registration assistance - Registration opens in early December. Have questions?
Get answers to questions about pricing, membership and more.

Choose Your Pass Type

Save big by choosing the right pass. Not sure what kind of pass you should get?
Here's an easy breakdown of the pass types available.

  • All-Access Pass
  • An All-Access Pass includes access to all Keynote sessions, Featured sessions, networking programs, Exhibitor Big Ideas, the Expo floor, the Opening Party and more.
  • See pricing
  • Retail Teams
  • Retail teams (3 or more retailers registering from one company) get a big discount on All-Access Passes. Attend all session, the Expo, Opening Party and more. Rates are per person.
  • See pricing
  • Expo Pass
  • The Expo Pass is for retailers and law enforcement only and includes access to the Expo, Exhibitor Big Ideas sessions, the Opening Party and numerous networking programs.
  • See pricing
Exhibitors - Exhibitors must register their staff through the Exhibitor Resource Center, which will open in March 2024. For exhibitor registration questions, please contact Ian Blackwood.
 

All-Access Pass

Get access to everything NRF PROTECT has to offer – all sessions, networking events and the Expo.

To qualify for retail rates, you must fit NRF's definition of a retail business.

Retail Member Rates

Individual All-Access Pass
rate per person
  • Preview rate by 2/2/2024
  • $800
  • Early rate by 3/29/2024
  • $900
  • Advance rate by 5/22/2024
  • $1,000
  • Standard rate starts 5/23/2024
  • $1,100

Retail Non-Member Rates

Individual All-Access Pass
rate per person
  • Preview rate by 2/2/2024
  • $950
  • Early rate by 3/29/2024
  • $1,050
  • Advance rate by 5/22/2024
  • $1,150
  • Standard rate starts 5/23/2024
  • $1,250

 

Retail Member Team Rates

Team All-Access Pass
rate per person
  • Preview rate by 2/2/2024
  • $500
  • Early rate by 3/29/2024
  • $700
  • Advance rate by 5/22/2024
  • $900
  • Standard rate starts 5/23/2024
  • $1,100
  • Retail Teams are limited to 3-10 people from the same retail company, registering at the same time. To register a team of more than 10 people, contact registration@nrf.com for special rates.

Retail Non-Member Team Rates

Team All-Access Pass
rate per person
  • Preview rate by 2/2/2024
  • $650
  • Early rate by 3/29/2024
  • $850
  • Advance rate by 5/22/2024
  • $1,050
  • Standard rate starts 5/23/2024
  • $1,250
  • Non-Member Retail Teams are limited to 3-10 people from the same retail company, registering at the same time.

Law Enforcement Rate

Individual All-Access Pass
rate per person
  • Law enforcement rate
  • $350
  • Available to officers of federal, state and local law enforcement agencies.

Non-Retailer Rates

Individual All-Access Pass
rate per person
  • Non-Retail Members
  • $1,775
  • Limit 4 people per company
  • Non-Retail Non-Members
  • $2,075
  • Limit 2 people per company
  • Companies with a business-to-business relationship with retailers are welcomed to exhibit or purchase an All-Access Pass.

Educator/Student Rate

Individual All-Access Pass
rate per person
  • Educator/student rate
  • $350
  • Attendees must provide a current school ID to pick up their badges.
  • This rate is open to any student attending an accredited public or private college, university or an online learning institution that offers degree programs at the bachelor level or higher. Educators' primary occupation must be instructing students in a public or private college or university, junior or community college, or career/vocational school.

Press

Individual All-Access Pass
rate per person
  • Press rate
  • FREE
  • All press registrations must be reviewed by NRF and approved as verified press.
  • To register as press, you must be a working member of the news media (editorial). All press registrations are subject to verification. You may register by contacting NRF’s media team at eventpress@nrf.com.
  • For more information about press passes and eligibility, please visit the press information page.
 

Expo Pass

The Expo Pass provides access to 220+ solution providers and Expo programming including Exhibitor Big Ideas, the NRF Fusion Center, Opening Party and more.

The Expo Pass is available to retailers and law enforcement only.
Non-retailers must purchase an All-Access pass to attend.

Retailer Expo Pass

Individual Expo Pass
rate per person
  • Retailer Expo Pass
  • FREE
  • Retailers, restaurants, drug and convenience retailers, grocers, consumer services and CPGs are eligible to claim an Expo Pass at no charge.

Law Enforcement Expo Pass

Individual Expo Pass
rate per person
  • Law Enforcement Expo Pass
  • FREE
  • Federal, state and local law enforcement agencies officers are eligible to attend. An agency ID is required to pick up an Expo Pass badge.
 

Registration Assistance

Terms & Conditions

  • Cancellations & Refunds
    All cancellation requests must be made in writing to NRFPROTECT@maritz.com. Requests received by May 22, 2024, will receive a full refund. There are no refunds for requests received after May 22, 2024, regardless of when the registration is received. Non-attendance does not constitute cancellation.
  • Substitutions
    All requests for substitutions must be made in writing to NRFPROTECT@maritz.com and cannot be made after May 22, 2024.
  • Age Requirement
    No one under the age of 18 is permitted to attend any part of the event under any circumstances.

Need Help Registering?

  • Payments by check or wire transfer
    If you are paying by check or wire transfer for registration, NRF must receive payment by May 8, 2024, in order to process your registration. Contact registration@nrf.com for payment information.
  • Membership
    Companies that are NRF members receive discounted rates for NRF PROTECT and all other NRF events. For questions about NRF membership, please contact membershipinfo@nrf.com.

Important Note Regarding List Solicitation

  • NRF is aware that exhibitors and attendees are solicited about purchasing NRF's lists. These emails and the attendee lists referenced in them are not validated, authorized or issued by NRF. NRF does not and has NEVER sold or rented attendee information. With today’s technology and algorithm capabilities, stopping list solicitations is impossible. NRF recommends not purchasing these lists or sharing credit card information with anyone who says they have our event lists.