Registration Information



Registration for NRF PROTECT 2025 will open in early February, but you can start planning now.
View the pass rates below, secure your discounted hotel room and be the first to know when registration opens.

All-Access Pass

This pass includes access to Keynotes, Featured sessions, Exhibitor Big Ideas, the Expo, Grill & Chill, the Opening Party, Collaborative Conversations and all networking programs and special add-on programs if you meet the appropriate qualifications.
Retail Members
Preview rate by 3/7/2025: $800
  • Early rate by 4/18/2025: $900
  • Advance rate by 6/11/2025: $1,000
  • Standard rate starts 6/12/2025: $1,100
  • All rates are per person.
  • Venture Capitalists, Holding Firms and Private Investment Firms that are NRF members are eligible for this rate.
  • See which rate your company qualifies for.
Retail Non-Members
Preview rate by 3/7/2025: $1,000
Educators/Students
$350
  • All rates are per person.
  • Attendees must provide a current school ID to pick up their badges.
  • This rate is open to any student attending an accredited public or private college, university or an online learning institution that offers degree programs at the bachelor level or higher. Educators' primary occupation must be instructing students in a public or private college or university, junior or community college, or career/vocational school.
  • Learn about the benefits of becoming an NRF University member.
Law Enforcement
$350
  • All rates are per person.
  • Available to officers of federal, state and local law enforcement agencies.
Venture Capitalists, Holding Firms and Private Investment Firms

Retail Team All-Access Pass

This pass includes access to Keynotes, Featured sessions, Exhibitor Big Ideas, the Expo, Grill & Chill, the Opening Party, Collaborative Conversations and all networking programs and special add-on programs if you meet the appropriate qualifications.
Retail Member Team
Preview rate by 3/7/2025 $600
  • Rate starting 3/8/2025: $850
  • All rates are per person.
  • Retail Member Team rate is available when purchasing 3-9 All-Access Passes from the same company, at the same time.
  • See which rate your company qualifies for.
Retail Non-Member Team
Preview rate by 3/7/2025: $800
Retail Member Super Team
$575
Retail Non-Member Super Team
$775
  • All rates are per person.
  • Retail Non-Member Super Team rate is available when purchasing 10 or more All-Access Passes from the same company, at the same time.
  • Learn about NRF member benefits.

Industry Partner All-Access Pass

Industry Partner Members
$1,875
  • All rates are per person.
  • Industry Partners are companies that provide products, services or solutions to help retailers operate their businesses. This category includes but is not limited to loss prevention, supply chain, transportation and logistics, POS systems, merchandising, big data, and CRM solutions.
  • See which rate your company qualifies for.
Industry Partner Non-Members
$2,175
  • All rates are per person.
  • Industry Partners are companies that provide products, services or solutions to help retailers operate their businesses. This category includes but is not limited to loss prevention, supply chain, transportation and logistics, POS systems, merchandising, big data, and CRM solutions.
  • Learn about NRF member benefits.

Expo Pass

The Expo Pass allows access to the Expo during regular Expo hours including Exhibitor Big Ideas sessions, Grill & Chill and the Opening Party. This pass can attend a limited number of the special add-on programs if you meet the appropriate qualifications.
Retail Members
FREE
Venture Capitalists, Holding Firms and Private Investment Firms
FREE
 

Special Add-On Programs

These special add-on programs are included with a retail All-Access pass.
Collaborative conversations
  • Open to retailers registered with an All-Access pass.
Loss prevention leadership afternoon
  • Open to retailers Director level and up with loss prevention or asset protection roles registered with an All-Access pass.
NRF ORC investigators’ network and law enforcement lunch meeting
  • Open to retailers registered with an All-Access pass as well as law enforcement professionals.
Women at Protect luncheon
  • Open to female retailers registered with an All-Access pass.

Special Add-On Programs

These special add-on programs are open to both All-Access and Expo pass types.
Cybersecurity and digital fraud tabletop incident response exercise, in partnership with The Chertoff Group
  • Open to all retail pass types.
Engaging the C-suite and board on risk: A Workshop for Senior retail leaders, in partnership with PwC
  • Open to all retail pass types.
  • This program is intended for senior or mid-level members of cybersecurity, fraud prevention, and loss prevention teams.
Turning suspicion into strategy: A workshop on cultivating an investigative mindset and refining interview techniques, in partnership with Wicklander-Zulawski & Associates Inc.
  • Open to retailers registered for an All-Access pass.
  • Retailers with an Expo Pass may register for an additional fee of $45. 

Registration Assistance

Terms & Conditions
  • Cancellations
    All cancellation requests must be made in writing. Requests received by June 2, 2025, will receive a full refund. There are no refunds for requests received after June 2, 2025, regardless of when the registration is received. Non-attendance does not constitute cancellation.
  • Substitutions
    All requests for substitutions must be made in writing and cannot be made after June 2, 2025.
  • Age Requirement
    No one under the age of 18 is permitted to attend any part of the event under any circumstances.
Need Help Registering?
  • Registration Assistance
    If you need help registering, please visit the NRF PROTECT registration assistance form or email registration@nrf.com with any registration questions.
  • Payments by check or wire transfer
    If you are paying by check or wire transfer for registration, NRF must receive payment by May 23, 2025, in order to process your registration. Contact registration@nrf.com for payment information.
  • Membership
    Companies that are NRF members receive discounted rates for NRF PROTECT and all other NRF events. For questions about NRF membership, please contact membershipinfo@nrf.com.
Additional Resources
Important Note Regarding List Solicitation
  • NRF is aware that exhibitors and attendees are solicited about purchasing NRF's lists. These emails and the attendee lists referenced in them are not validated, authorized or issued by NRF. NRF does not and has NEVER sold or rented attendee information. With today’s technology and algorithm capabilities, stopping list solicitations is impossible. NRF recommends not purchasing these lists or sharing credit card information with anyone who says they have our event lists.