Jeff Maybray

Jeff Maybray

Regional Asset Protection Manager

Northeast Grocery Inc.


Jeff is currently a Regional Asset Protection Manger for Northeast Grocery Inc. Jeff covers AP operations in 75 Tops Friendly Markets in the Western New York and Pennsylvania areas for NGI. Jeff has been employed in the Asset Protection Field for over 30 years. Jeff participates in several AP/LP industry committees and has spoken at industry events on the topic of threats and workplace violence in the past.

Speaking in:

Wednesday Jun 25

10:00am - 10:45am

The Zellman Stage

Pivoting Through Crisis: Adapting to the Ever-Changing Retail Landscape

Crisis planning and tabletop exercises can prepare an organization to a point, but when a real crisis strikes, flexibility and adaptability are key. This session will feature insights from retailers who recently navigated unexpected incidents, examining how their plans were put to the test, where changes were necessary, and how they managed to stay agile. Attendees will learn about the importance of pivoting, discovering new approaches, and maintaining nimbleness in crisis response. Gain practical knowledge on how to enhance your crisis management strategies and ensure your organization is ready to tackle unforeseen challenges.