Tim Murfin

Tim Murfin is Vice President of Asset Protection and Safety at The Winn-Dixie Company (TWDC). In his role, he leads enterprise risk disciplines focused on people, profit and brand protection. Tim oversees integrated teams spanning asset protection, operational safety, food safety, inventory and POS analytics, as well as corporate security, partnering closely with business leaders to mitigate risk, support business continuity, and strengthen organizational resilience.

With deep experience across retail operations and loss prevention, Tim's leadership approach is centered on the development of his team through a maturation of asset protection disciplines and programs aligned with broader enterprise objectives.

Prior to joining TWDC in 2014, Tim held asset protection leadership roles at Target Corporation. He holds a bachelor’s degree in criminology from Florida State University.