Vice President, Asset Protection & Safety
The Winn-Dixie Company
Tim Murfin is Vice President of Asset Protection and Safety at The Winn-Dixie Company (TWDC). In his role, he leads enterprise risk disciplines focused on people, profit and brand protection. Tim oversees integrated teams spanning asset protection, operational safety, food safety, inventory and POS analytics, as well as corporate security, partnering closely with business leaders to mitigate risk, support business continuity, and strengthen organizational resilience.
With deep experience across retail operations and loss prevention, Tim's leadership approach is centered on the development of his team through a maturation of asset protection disciplines and programs aligned with broader enterprise objectives.
Prior to joining TWDC in 2014, Tim held asset protection leadership roles at Target Corporation. He holds a bachelor’s degree in criminology from Florida State University.
Tuesday Jun 9
2:45pm - 3:30pm
Texas D, Level 3
As retailers rethink how they measure and manage loss, a shift is underway - repositioning exception-based reporting traditionally focused on chasing bad guys, to an organizational resource delivering capital optimization. This session explores how Total Retail Loss transforms traditionally reactive AP data into an enterprise resource, placing high‑confidence insights into the hands of merchants, operators, finance, and store teams who can act early and make the greatest impact. Grocery represents the ultimate proving ground for this approach. With razor‑thin margins, complex operations, and constant cost pressure, it forces clarity where capital is truly at risk and where it delivers value. Attendees will walk away with a practical framework for repositioning Total Retail Loss strategies and exception-based reporting into strategic investments, aligning Asset Protection decisions to the broader initiatives of finance, operations, and the C-suite.
