Tim Murfin serves as Vice President of Asset Protection and Safety for Southeastern Grocers, LLC (SEG), the parent company of Harveys Supermarket and Winn-Dixie, where he leads a multi-disciplinary team overseeing asset protection, safety, food safety, business continuity, inventory and POS analytics, recovery services and e-commerce fraud prevention.
With more than 25 years of progressive experience in the retail industry, Tim has built a career grounded in operational excellence and risk mitigation across both grocery and big-box formats. Prior to joining SEG, he held various leadership roles in asset protection and store operations at Target. His collaborative approach and strategic mindset continue to position him as a trusted leader in the retail operations, loss prevention and safety space. 
Throughout his 11-year tenure at SEG, Tim has been instrumental in advancing a best-in-class asset protection program focused on safeguarding the company’s people, profits, brands and reputation. Tim also proudly serves on the board of the SEG Gives Foundation, the grocer’s charitable arm dedicated to supporting vital community initiatives, including hunger relief and disaster recovery.