Chief Global Asset Protection Officer & CSO
American Eagle
Now holding the title of Chief Global Asset Protection Officer, Scott oversees thirteen distinct disciplines that collectively safeguard People, Product, Property, Profit, Proprietary Data, and Productivity. His role extends across all AEO brands and territories, marking Global Asset Protection the division with the widest influence in the enterprise. Renowned for crafting a world-class asset protection function, Scott is hailed for fostering an engaging, inclusive culture within his team and across AEO, Inc. His expertise is further recognized by. his completion of the FBI Citizens Academy, the Domestic Security Executive (CSO) Academy, and his certification in Private Sector Security Overseas from the U.S. Department of State.
With a staunch commitment to the safety and well-being of AEO's customers and staff, Scott has spearheaded the company's strategies in loss mitigation, safety, health, pandemic responses, business continuity, and more. His vision is to continue making AEO, Inc. the safest place to work and shop. Scott's passion for leadership was kindled in his upbringing as the eldest of five siblings and was further ignited by the training and environment of the United States Military. His leadership, passion, and expertise has given way to more opportunities, including the creation of several podcasts, writings, and speaking engagements. In these arenas, Scott both enriches his perspectives and imparts best practices to empower others in their own leadership journeys.
Tuesday Jun 9
3:45pm - 4:30pm
Texas 1, Level 3
As global volatility accelerates, retail asset protection teams must be prepared to think holistically, act quickly and advise confidently. This session immerses attendees in two high-impact scenarios — one rooted in a recent global event and one projecting a plausible future threat. Guided by leaders with deep enterprise risk expertise, participants will examine how global developments can disrupt retail operations, influence consumer behavior and challenge brand protection efforts. The session emphasizes how AP/LP professionals can build global situational awareness, strengthen cross-functional communication and develop proactive strategies that safeguard people, product and reputation. Designed for all experience levels, this session equips attendees with a forward-looking lens and practical tools for navigating an unpredictable world.
Wednesday Jun 10
11:45am - 12:15pm
Exhibitor Big Ideas Stage
Scott McBride, Chief Global Asset Protection Officer & CSO at American Eagle Outfitters, Jeff Hunter, Senior Manager of Asset Protection at Under Armour, and Andrew Lipof, Director of iD Cloud LP and ORC Strategy at Nedap, explore how modern LP is evolving beyond traditional alarm-based approaches into a strategy driven by visibility, data, and operational intelligence.
Through real-world examples, the panel will discuss how retailers are using RFID and actionable data to improve recoveries, strengthen investigations, increase inventory visibility, and make faster decisions across the business. Attendees will also hear how emerging technologies and real-time insights are shaping the next generation of retail visibility and modern LP.
Tuesday Jun 9
9:00am - 9:45am
CIS Security Solutions Theatre
In today’s rapidly shifting retail landscape, every challenge — whether financial, digital, in‑store or online — ultimately comes down to one thing: risk. As the threat environment grows more complex, top LP and AP leaders must step forward, championing an enterprise security risk management mindset that expands far beyond traditional loss prevention. This session brings together four innovative leaders from diverse brands and retail environments to share how they are redefining what modern asset protection looks like. They’ll explore why earning — and using — a seat at the table is essential for shaping the systems that identify, assess and mitigate risk across the enterprise. And they’ll reveal how becoming fully integrated partners within their organizations leads to stronger alignment, greater confidence and smarter business outcomes.
Monday Jun 8
10:00am - 12:30pm
Texas C, Level 3
Retail executives at the Director level and above are welcome to join the NRF LP Council for a special meeting geared toward leaders in the industry. Come learn the direction of NRF LP initiatives along with special discussions and speakers focused on the future evolution of the LP/AP leader and profession. Discussions will include, leadership and development, enterprise security risk engagement, key advocacy efforts and more. Enjoy lunch and discussion with different levels of leadership and conversation with your peers.
This program is for NRF LP Council members and invited guests only. If you meet the requirements and would like an invitation to this program, please reach out to NRFprograms@nrf.com.
