Scott McBride

Scott McBride

Chief Global Asset Protection Officer & CSO

American Eagle Outfitters Inc.


Scott is chief global asset protection officer at American Eagle Outfitters (AEO), a leading global apparel and accessories retailer. As a global security leader with over 30 years of experience in the security, asset protection, and retail industry, he safeguards the company's people, property, product, productivity, proprietary data, and profit across five continents. Scott leads the strategic direction for business risk intelligence, health & safety, cyber-physical protections, digital fraud mitigation, technology vulnerability, and operational risk management, in addition to the traditional security and asset protection functions. Scott's vision is to continue making AEO the safest place to work and shop.

Speaking in:

Monday Jun 8

10:00am - 12:30pm

Texas C, Level 3

Leadership brunch with NRF LP Council

Retail executives at the Director level and above are welcome to join the NRF LP Council for a special meeting geared toward leaders in the industry. Come learn the direction of NRF LP initiatives along with special discussions and speakers focused on the future evolution of the LP/AP leader and profession. Discussions will include, leadership and development, enterprise security risk engagement, key advocacy efforts and more. Enjoy lunch and discussion with different levels of leadership and conversation with your peers.

This program is for NRF LP Council members and invited guests only. If you meet the requirements and would like an invitation to this program, please reach out to NRFprograms@nrf.com.

Tuesday Jun 9

2:45pm - 3:30pm

Texas 4. Level 3

Global risk on the horizon: Scenario planning for the next era of retail disruption

As global volatility accelerates, retail asset protection teams must be prepared to think holistically, act quickly and advise confidently. This session immerses attendees in two high-impact scenarios — one rooted in a recent global event and one projecting a plausible future threat. Guided by leaders with deep enterprise risk expertise, participants will examine how global developments can disrupt retail operations, influence consumer behavior and challenge brand protection efforts. The session emphasizes how AP/LP professionals can build global situational awareness, strengthen cross-functional communication and develop proactive strategies that safeguard people, product and reputation. Designed for all experience levels, this session equips attendees with a forward-looking lens and practical tools for navigating an unpredictable world.

Tuesday Jun 9

9:00am - 9:45am

CIS Security Solutions Theatre

Leading AP forward: Owning the enterprise security risk agenda

In today’s rapidly shifting retail landscape, every challenge — whether financial, digital, in‑store or online — ultimately comes down to one thing: risk. As the threat environment grows more complex, top LP and AP leaders must step forward, championing an enterprise security risk management mindset that expands far beyond traditional loss prevention. This session brings together four innovative leaders from diverse brands and retail environments to share how they are redefining what modern asset protection looks like. They’ll explore why earning — and using — a seat at the table is essential for shaping the systems that identify, assess and mitigate risk across the enterprise. And they’ll reveal how becoming fully integrated partners within their organizations leads to stronger alignment, greater confidence and smarter business outcomes.