Matthew Guiste
Global Retail Technology Strategist
Zebra Technologies
Matthew is a veteran retail practitioner with more than two decades of experience across software, and hardware vendors, as well as working directly for retailers. He is passionate about combining strategy, design, and technology to transform retailers and create experiences that customers remember and care about.
Today Matthew is the Global Retail Technology Strategist for Zebra. Previously he spent 10 years at Starbucks and worked for Blue Yonder Software and AT&T Wireless. Matthew earned an MBA from the University of Washington.
Speaking in:
Tuesday Jun 24
3:45pm - 4:30pm
Texas C
Exploring why experts call RFID a game-changer
RFID technology gives retailers capabilities they have wanted for decades. These intelligent labels can today be found on a wide range of consumer goods, including items that sell for under 99¢. This session will explore the many ways retailers and investigators are putting this technology to good use. Experts will share case studies highlighting how they have combined RFID with other solutions to protect against theft, improve investigation outcomes and elevate the shopping experience of honest customers. Retailers, law enforcement professionals and prosecutors who attend this session will walk away with actionable insights.