Director - Cybersecurity Strategy
PwC
Mark Tracy is a seasoned Cybersecurity, Risk, and Regulatory Director with over 13 years of experience helping retailers protect their brands, secure customer trust, and unlock data-driven growth. He has led go-to-market strategies and business development initiatives across the retail sector, transforming large complex Cybersecurity organizations into streamlined/ efficient teams.
Mark specializes in designing and scaling cybersecurity and data security programs tailored to the complex regulatory challenges faced by modern retailers — from protecting payment systems and customer PII, to enabling secure omnichannel experiences. His work ensures compliance with regulations such as PCI DSS, GDPR, and CCPA while reducing operational risk.
With a deep background in data analytics and data science, Mark also empowers retailers to turn raw data into actionable intelligence — improving risk visibility, informing compliance efforts, and driving strategic decisions that support both regulatory requirements and long-term transformation.