Mark Tracy

Mark Tracy

Director - Cybersecurity Strategy

PwC


Mark Tracy is a seasoned Cybersecurity, Risk, and Regulatory Director with over 13 years of experience helping retailers protect their brands, secure customer trust, and unlock data-driven growth. He has led go-to-market strategies and business development initiatives across the retail sector, transforming large complex Cybersecurity organizations into streamlined/ efficient teams.
Mark specializes in designing and scaling cybersecurity and data security programs tailored to the complex regulatory challenges faced by modern retailers — from protecting payment systems and customer PII, to enabling secure omnichannel experiences. His work ensures compliance with regulations such as PCI DSS, GDPR, and CCPA while reducing operational risk.
With a deep background in data analytics and data science, Mark also empowers retailers to turn raw data into actionable intelligence — improving risk visibility, informing compliance efforts, and driving strategic decisions that support both regulatory requirements and long-term transformation.
 

Speaking in:

Wednesday Jun 25

2:45pm - 3:30pm

Managing Cyber Threats to Restaurants

Restaurants and other food service establishments face a unique set of cyber threats and risks, which have changed in the past five years as many restaurant chains have brought new technologies into their establishments and developed new options for mobile and online ordering. This session will feature a panel of cybersecurity leaders from the restaurant sector to discuss these challenges and what they are doing to address them.