Free Expo Pass

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Your free pass to the future of retail security

Retailers and law enforcement professional took advantage of the Free Expo Pass at NRF PROTECT 2024. The free pass provides direct access to the latest security technologies and innovative partners that will help prevent retail crime and cyberattacks.

This pass may not be used by exhibitors for employee registration or by non-retailers. Non-retailers can gain access to the Expo with an All-Access Pass registration.

What’s included with the Free Expo Pass?

NRF Protect expo floor

220+ Exhibitors

Explore futuristic technology covering more than 85 product and service categories, see new products in action and partner with the industry’s most innovative solution providers. Everything you need to protect your business is here under one roof!

2024 EXHIBITORS

Exhibitors

220+ Exhibitors

Explore futuristic technology covering more than 85 product and service categories, see new products in action and partner with the industry’s most innovative solution providers. Everything you need to protect your business is here under one roof!

2024 EXHIBITORS

NRF PROTECT Exhibitor Big Ideas

9 Exhibitor Big Ideas sessions

These sessions are developed by solution providers with the goal of sharing how their technology can move the needle in dealing with today’s biggest security challenges. With participation from leading retailers, Big Ideas sessions provide important takeaways that could change your business.

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Grill and Chill

Grill and Chill

Arriving to the west coast early, or just excited to begin your NRF PROTECT 2024 experience? Join us for pre-gaming with burgers brats and beer at the Long Beach Hyatt Regency, Poolside.

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NRF Protect opening party

Opening Party

Kick off NRF PROTECT in the Southern California sunshine at the Opening Party and network while enjoying fresh local cuisine, cocktails, sea views and more.

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NRF PROTECT fusion center

NRF Fusion Center

Visit the Expo command center where retailers, all levels of law enforcement agencies, mall security and Organized Retail Crime Associations converge to discuss trending issues and explore strategies to counter retail crime.

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NRF Protect expo

Expo Experiences

Enjoy social breaks with peers, free lunches, giveaways, fun games and prize-winning opportunities during regular Expo hours. It’s the perfect way to take a break and have some fun before getting back to all the serious stuff!

Individual speaking at NRF Protect.

Special Programs

When you register for the Free Expo Pass, some of NRF PROTECT’s special programs like the Cybersecurity and Digital Fraud Tabletop Incident Response Exercise program may appear (if you qualify to attend.) You must opt-in to attend these additional programs when you register.

Free Expo Pass FAQ:

When can I attend with my free Expo pass?
Wednesday, June 5, 10:30 a.m. – 2:30 p.m., and Thursday, June 6, 10:30 a.m. – 2:30 p.m.

How do I get my free Expo pass?
Retailers and law enforcement can register to secure their complimentary pass.

Can my entire team attend with a free Expo pass?
We encourage you to bring your team so you can cover over 32,000 square feet of solutions for your company.

What are my pass options?
There are two different pass options to attend NRF PROTECT. See which one is right for you.

How do I upgrade my free Expo pass to an All-Access pass?
Log back into your registration or email registration@nrf.com for assistance. 

Attendee classification (retailer vs. industry partner) may change per NRF event, will be determined on a case by case basis, and may not align with the NRF corporate membership type.