Note for new registrations: If you were redirected to this eligibility page after creating an account, your business profile is under review by NRF and you will receive an update within 2-3 business days.
Retailers/Food Retail/Foodservice
Sells goods directly to consumers via storefront, catalog, television or online. Retail status requires current operation and a minimum of $1M/year in sales.
Consumer Brands
Sells non-durable, non-tech products such as food, beverages, makeup and pharmaceuticals for individual consumption.
Consumer Services
Services that directly impact a consumer’s life or experience, such as travel agencies, ticketing platforms, cleaning services, and tutoring. (Excludes cashback, coupon, or return services.)
Retail Brand Investment Firms
Investment entities such as holding companies, private equity firms or family offices that have a significant equity ownership (actively participating in their strategic direction and operations) in retail brand(s) and companies providing products or services closely related to the retail industry.
Entertainment
Operators of entertainment venues and destinations including concert halls, amusement parks and sports teams.
Hospitality
Operators of hotels, resorts, casinos, airlines, trains and cruise lines.
Industry Partners
Vendors providing products or services to retailers, such as logistics, POS systems, data solutions and loss prevention.
Business Electronics Companies
Hardware/software firms selling communication or computing devices to retailers and consumers.
Consultants
Firms or individuals offering business strategy advice or product evaluations.
Delivery / Payment / Loyalty App Providers
Apps purchased by retailers for services like delivery, payment, loyalty programs, returns, etc.
Employee Benefits and Insurance Payers
Firms managing payroll, recruiting or insurance services for retailers.
Financial Institutions
Banks, credit card providers, mortgage firms and investment advisors.
Government
Federal, state or local agencies.
Insurance Services
Insurance providers for businesses or individuals.
Marketplace / Ecommerce Technology Providers
Platforms or tech firms serving online commerce and transactions.
Media Outlets
Non-editorial media professionals (TV, podcast, blog, etc.).
Recycling Services
Firms managing recycling for retail and other commercial properties.
Shopping Center / Property Management
Developers or managers of shopping centers and commercial real estate.
Visual Merchandising / Store Design
Firms offering consulting or architectural services for retail design (not consumer-facing product sellers).
Both (Retail + Non-Retail Divisions)
Companies that maintain distinct divisions or lines of business that qualify separately under both retail and non-retail categories. These organizations may operate consumer-facing retail brands while also providing technology, logistics, financial or other B2B services to the industry.
Badge assignments for "both" companies are based on an individual’s role and division within the organization and are subject to NRF review.
Press / Media
NRF welcomes industry members of the editorial press to cover its conferences. Media attending must be pre-approved to receive complimentary registration. For more information, contact eventpress@nrf.com.
Analyst
Individuals or organizations whose core business produces research and analysis on issues related specifically to the retail industry. For more information, contact eventpress@nrf.com.
Educator
Teaching faculty or directors affiliated with retail-related academic programs. Requires documentation (e.g., CV, university ID).
Trade Association
Nonprofit industry organizations; limited to two attendees per association.
Nonprofit Companies
Entities organized for non-commercial purposes. Contact required for approval.
Please email registration@nrf.com for any qualification questions.
Contact Customer Service by email at nrfprotect@maritz.com, or by phone, 864-208-3373 (Monday-Friday, 9 a.m.-5 p.m. ET).
