Partner
PwC
Suni is a Partner at PricewaterhouseCoopers (PwC) in the Consumer Markets Practice, where he leads consulting solutions focused on retail customer experience, operations, inventory accuracy, and loss prevention.
With more than 25 years of global experience, Suni brings deep expertise across retail, restaurants, consumer packaged goods, and wholesale sectors. His work spans the full spectrum from strategy through execution, helping organizations translate business objectives into measurable operational outcomes using industry-proven practices.
Prior to joining consulting, Suni built a strong foundation as both an operator and risk practitioner within the consumer markets industry. He progressed through roles of increasing responsibility—from store associate to manager, director, and ultimately vice president—gaining first-hand insight into the complexities of running large-scale retail organizations. He held leadership roles in operations, merchandising, and asset protection at major global brands including Sears, BCBG Max Azria, Polo Ralph Lauren, Nike, and Duty Free International.
Suni’s combined industry and consulting experience enables him to advise clients on critical business priorities such as strategic planning, business execution, and operational excellence. His areas of specialization include organizational design, process improvement, customer development, and enterprise-wide risk management.
He is particularly recognized for his work in inventory accuracy, encompassing product counting, costing, and unit integrity, as well as retail operations, site auditing and asset protection. By integrating operational discipline with customer-centric strategies, Suni helps organizations improve performance, reduce loss, and drive sustainable value across the enterprise.
Wednesday Jun 10
10:00am - 10:45am
Texas C, Level 3
Today’s retail landscape is growing more complex, driving a profound shift in which asset protection professionals face both unprecedented opportunity and escalating challenges. The nature of risk itself is changing — retail domains are converging, and loss is expanding well beyond the singular metric of shrink. In this environment, traditional approaches to asset protection are no longer enough. This session brings a global perspective from two points of view on how organizations should be rethinking and rebuilding for greater efficiency and resiliency. Attendees will gain insight into total retail loss across organizational domains, alongside real-world strategies for executive risk management and enterprise security at scale. A key focus will be how artificial intelligence is reshaping retail risk: from predictive analytics, real‑time threat detection, and proactive intervention, to enhance both profit and business resiliency.