Suni Shamapande

Suni is a Partner at PricewaterhouseCoopers (PwC) in the Consumer Markets Practice, where he leads consulting solutions focused on retail customer experience, operations, inventory accuracy, and  loss prevention. 

With more than 25 years of global experience, Suni brings deep expertise across retail, restaurants, consumer packaged goods, and wholesale sectors. His work spans the full spectrum from strategy through execution, helping organizations translate business objectives into measurable operational outcomes using industry-proven practices.

Prior to joining consulting, Suni built a strong foundation as both an operator and risk practitioner within the consumer markets industry. He progressed through roles of increasing responsibility—from store associate to manager, director, and ultimately vice president—gaining first-hand insight into the complexities of running large-scale retail organizations. He held leadership roles in operations, merchandising, and asset protection at major global brands including Sears, BCBG Max Azria, Polo Ralph Lauren, Nike, and Duty Free International.

Suni’s combined industry and consulting experience enables him to advise clients on critical business priorities such as strategic planning, business execution, and operational excellence. His areas of specialization include organizational design, process improvement, customer development, and enterprise-wide risk management.

He is particularly recognized for his work in inventory accuracy, encompassing product counting, costing, and unit integrity, as well as retail operations, site auditing and asset protection. By integrating operational discipline with customer-centric strategies, Suni helps organizations improve performance, reduce loss, and drive sustainable value across the enterprise.