Rory Stallard

Rory Stallard

ORC Director

Ulta Beauty


Rory Stallard is the Director of Organized Retail Crime for Ulta Beauty and based out of Atlanta, GA, where he leads the Organized Retail Crime program for the enterprise supporting 1400 Ulta Beauty locations. Rory provides the leadership and strategy for his team to work side by side with local, state and federal law enforcement and prosecution agencies to investigate and resolve major crimes that affect Ulta Beauty's guests, associates and surrounding communities. He has 31 years of Asset Protection experience and has been specializing in ORC for more than 28 years. During his career, Rory has helped to expand or create ORC programs with four different major retailers. Rory helped to create the Georgia Retailer’s Organized Crime Alliance and in 2015, he was the recipient of the GROC Partnership of the Year Award. Rory has testified for State Senate hearings in CA, GA & WA on the need for ORC legislation and has been involved with local and state ORC legislation efforts throughout the country. He has been a criminal justice consultant for the GA Board of Education and an advisor for several university criminal justice programs both on the East and West Coast. Rory has been awarded the Distinguished Criminal Justice Professional Award by East Tennessee State University and also awarded an LP Founder’s Award from the Loss Prevention Foundation for his excellence in leadership and service to the loss prevention industry. Rory has spoken several times at the Federal Bureau of Investigations Hoover Building to help educate federal law enforcement on the impact or Organized Retail Crime. He received a commendation from the Polk County Sherriff’s Office for developing ORC training for Florida based Law Enforcement agencies and has assisted the Loss Prevention Foundation in developing an ORC Certification Course for corporations. Currently, Rory is a member of the Loss Prevention Leadership Council for the Georgia Retailers Organized Crime Alliance.

Speaking in:

Tuesday Jun 9

10:00am - 10:45am

Texas D, Level 3

Uncovering the full extent of retail crime: How network intelligence is changing investigations

Retail crime doesn't stop at a single store, brand or jurisdiction. But most investigations still do.

In this session, retailers and law enforcement share how cross-retailer intelligence sharing and direct collaboration with law enforcement reveals what no single team can see alone. By linking cases across stores, retailers and jurisdictions, teams identify repeat offenders earlier, map patterns of movement and escalation, and take coordinated action before incidents multiply.

Powered by AI and connected network intelligence, this approach helps teams focus on the offenders driving the most harm across North America.