Rob Ruiz

Rob Ruiz is a senior asset protection and risk management executive with 28 years of experience leading teams, developing talent, and protecting people, assets, and brands across luxury, specialty, and big‑box retail. He currently serves as Vice President of Asset Protection at Sephora, where he leads enterprise strategies focused on loss prevention, organized retail crime mitigation, physical security, investigations, and workplace safety.

A defining strength of Rob’s career is his commitment to leadership development and culture‑building. He is known for creating high‑performing, inclusive teams by investing in mentorship, succession planning, and clear development pathways for leaders at every level. His leadership philosophy centers on trust, accountability, and positioning asset protection as a strategic business partner rather than a purely enforcement‑driven function.

Prior to Sephora, Rob held progressive leadership roles with Louis Vuitton, Abercrombie & Fitch, The Home Depot, Aéropostale, and Gap Inc., gaining broad experience across diverse retail models. His background in luxury sharpened his approach to brand protection and discreet security leadership, while his tenure in specialty and large‑format retail strengthened his ability to scale programs, develop field leaders, and drive consistent execution across complex organizations.

Throughout his career, Rob has focused on modernizing asset protection by balancing data‑driven risk strategies with strong emotional intelligence and people leadership. He is a trusted mentor within the industry and remains passionate about preparing the next generation of asset protection leaders to navigate evolving risk, complexity, and organizational change.