Rob Burton

Rob Burton is a retail loss prevention leader with more than 25 years of experience reducing shrink, strengthening risk programs, and protecting profit across diverse retail environments. Known for his analytical approach to theft trends and his skill in developing high‑performing LP teams, he brings practical, real‑world strategies to today’s evolving threat landscape. At NRF PROTECT 2026, Rob offers insight into how lean LP teams can drive outsized impact through smart, focused execution.