Regional Loss Prevention Manager
J.Crew
Rob Burton is a retail loss prevention leader with more than 25 years of experience reducing shrink, strengthening risk programs, and protecting profit across diverse retail environments. Known for his analytical approach to theft trends and his skill in developing high‑performing LP teams, he brings practical, real‑world strategies to today’s evolving threat landscape. At NRF PROTECT 2026, Rob offers insight into how lean LP teams can drive outsized impact through smart, focused execution.
Tuesday Jun 9
10:00am - 10:45am
Small LP teams are often responsible for hundreds of stores, large physical spaces, high‑volume markets, and elevated risk, yet despite a lean head count, the team is still expected to protect people, product, and brand while contributing to profitability. The session investigates how J. Crew’s LP team maximizes impact with limited resources by prioritizing high‑value work, strengthening cross‑functional partnerships, leveraging technology to balance travel, and using proactive safety programs—all grounded in a leadership philosophy built on thoughtful resource stewardship
