Director of Research
Loss Prevention Research Council (LPRC)
Mike Giblin’s background is in Marketing Research and Consumer Behavior, with an emphasis on consumer psychology, judgment and decision making (JDM), and environmental cues that affect buying and consumption behavior. Originally from upstate NY, Mike received his BA in Psychology at SUNY Buffalo. His work with the Cornell Food and Brand Lab sent him on a path to sunny Gainesville Florida, where he received a MS in Marketing Research at the University of Florida Warrington College of Business and first immersed himself in the Loss Prevention side of retail. Mike currently Directs the LPRC’s Research efforts, working with Director Dr. Read Hayes to shape, manage, and execute the LPRC’s yearly research load. He writes a monthly column for LP Magazine, and has been featured on Fox News, ABC News, and in depth on Fox Network.