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Marshall Kay

Marshall Kay

Global Director, Retail Transformation Services

Avery Dennison


Marshall is the global leader of Avery Dennison's Retail Transformation Services team. The group helps retailers and consumer brands generate maximum value from RFID and other advanced Digital ID solutions.
Marshall is an elected member of the Loss Prevention Research Council's Board of Advisors.
Over the past 25 years, as a management consultant, Marshall has been retained by executives leading Asset Protection, Store Operations, Information Technology, Supply Chain, Finance, Innovation and other strategic corporate functions. He has guided retailers of all shapes and sizes, spanning a wide range of merchandise categories.
Since 2020 Marshall has been a member of the Forbes.com global team of Retail Contributors. In 2025 Marshall was named one of the world's Top 100 Retail Technology Influencers by Retail Technology Innovation Hub and included on RETHINK Retail's annual list of Top Retail Experts.

Speaking in:

Tuesday Jun 24

3:45pm - 4:30pm

The Zellman Stage

Exploring why experts call RFID a game-changer

RFID technology gives retailers capabilities they have wanted for decades.  These intelligent labels can today be found on a wide range of consumer goods, including items that sell for under 99¢.  This session will explore the many ways retailers and investigators are putting this technology to good use.  Experts will share case studies highlighting how they have combined RFID with other solutions to protect against theft, improve investigation outcomes and elevate the shopping experience of honest customers.  Retailers, law enforcement professionals and prosecutors who attend this session will walk away with actionable insights.