Manager, Operations and Loss Prevention US Retail
Ariat International Inc.
Laura McClellan is the Head of Loss Prevention for Ariat International’s US Retail Division, where she has played a foundational role in building the organization’s LP function from the ground up. As a founding member of the Retail Department in 2017, Laura has been instrumental in shaping every aspect of the program—from developing comprehensive training initiatives and authoring core documentation, to leading software design and system integrations that support a rapidly expanding retail fleet. With a hands-on approach and a forward-looking mindset, she has helped scale loss prevention strategies alongside the company’s growth, ensuring both operational consistency and adaptability. Her work is deeply focused on aligning people, process, and technology, particularly in navigating the complexities of a multi-generational workforce. Bringing a blend of strategic vision and practical execution, Laura is known for her insight into how modern LP programs can evolve to engage diverse teams, mitigate risk, and support sustainable retail growth. Laura also serves on the National Retail Federation's Loss Prevention Council, and is an avid member of the Equestrian community.
Tuesday Jun 9
3:45pm - 4:30pm
Retailers are adapting LP strategies to account for generational differences in technology adoption, communication preferences and expectations around psychological safety and culture.
Younger retail workers show significantly different safety and reporting behaviors, including a strong preference for anonymous reporting and a higher level of discomfort when it comes to confronting aggressive customers. Older workers tend to prefer legacy processes, are slower to adopt and adapt to new technologies, and tend to view surveillance differently. Is there a method for juggling generational dynamics.
