Senior Regional Loss Prevention Manager
Guess?,Inc.
Kevin Price is a Senior Regional Loss Prevention Manager for Guess?, Inc., a role he has held since March 2006. With a career in asset protection and loss prevention spanning more than three decades, Kevin began his journey in the field in 1989 and has worked with three additional organizations prior to joining Guess, building deep expertise across multiple retail environments.
Throughout his career, Kevin has been recognized as a results-driven leader who combines strategic thinking with hands-on execution. He is known for his collaborative leadership style, partnering closely with operations and executive teams to strengthen asset protection strategies, reduce risk, and drive measurable performance improvements. Kevin has led numerous program initiatives focused on shrink reduction, investigative excellence, safety, and operational compliance.
His passion for developing people, fostering accountability, and aligning loss prevention strategies with broader business objectives has made him a trusted leader and industry professional.
Wednesday Jun 10
10:00am - 10:45am
This presentation introduces a modern approach to loss prevention by transforming traditional store visits into virtual, camera-driven engagements. Using store-based camera systems, Guess? LP shifted to a face-to-face virtual model, gaining more engagement without the constraints of travel or scheduling barriers. This approach dramatically increases coverage, consistency, and speed while enabling deeper coaching, follow-up, and real-time training opportunities that are often impossible during in-person visits. Leveraging camera visibility allows LP to observe shipment processing, floor supervision, customer engagement, awareness, teamwork, and overall operational discipline at any time of day or week. The result is sharper insights, stronger accountability, and quicker corrective action. Most importantly, this model fosters a holistic partnership between Loss Prevention, District Sales Management, and Store Leadership—aligning all teams around operational excellence, shrink reduction, and improved customer experiences. This session will demonstrate how camera-driven audits elevate performance across the entire organization.
