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Joseph J. LaRocca


Senior Advisor
Joseph LaRocca is a nationally recognized leader and public speaker on retail loss prevention, organized retail crime and emerging technologies. He is the founder of RetaiLPartners, serving as a loss prevention spokesperson and intermediary between retailers and law enforcement entities nationwide. Prior to starting his own firm, LaRocca served as the Vice President and Senior Advisor of Loss Prevention for the National Retail Federation and Director of Loss Prevention for the Walt Disney Company’s retail division, Disney Stores.

LaRocca has testified before the United States House of Representatives on the topics of identity theft and organized retail crime. His testimony has also been used in California, Maryland, Colorado, Vermont; and in conjunction with the American Legislative Exchange Council (ALEC) along with the National Council of State Legislatures (NCSL).

Recognized for his industry work, in 2016 LaRocca was inducted into the National Retail Federation’s Ring of Excellence. In 2005, 2006 and 2010, the Federal Bureau of Investigation (FBI) recognized him for outstanding assistance to the Bureau, in connection with its investigative efforts and for exceptional service in the interest of public safety. For nearly a decade, he has served as a Los Angeles Police Department Reserve Specialist volunteer.

Speaking in:

Wednesday Jun 12
8:00 - 8:45 AM
CIS Security Solutions Theatre, ACC North, Level 2

An average of nearly 2 million American workers have been victims of violence at work and workplace homicides are climbing. With ORC crimes escalating, drug use accelerating and the incidence of violent crimes worsening, retailers need a robust... Read more