Senior Vice President, Asset Protection
Victoria’s Secret & Co.
John Talamo currently serves as Senior Vice President of Asset Protection for Victoria’s Secret & Co. where he has responsibility for Asset Protection for the global enterprise to include Emergency Operations, Travel Security and Safety, Threat Management, and Protective Operations. John also co-leads the enterprise Crisis Management Team.
Prior to VS&Co, John was SVP of Asset Protection for LBrands, VP of Loss Prevention for Ann Taylor and Director of Security for Lord & Taylor.
John currently serves as Chairman of the National Retail Federation Loss Prevention Advisory Council and has served on the Board of Directors for the Columbus Police Foundation and was President of the Retail Loss Prevention League in New York City.
John holds a BS degree in Criminal Justice from John Jay College.
For the past 15 years, John has been a passionate supporter and rider of Pelotonia and their mission to end cancer. He was also an avid volunteer for KIPP Columbus, a public charter school where he was instrumental in providing support and guidance for their security and safety program.
Monday Jun 8
10:00am - 12:30pm
Texas C, Level 3
Retail executives at the Director level and above are welcome to join the NRF LP Council for a special meeting geared toward leaders in the industry. Come learn the direction of NRF LP initiatives along with special discussions and speakers focused on the future evolution of the LP/AP leader and profession. Discussions will include, leadership and development, enterprise security risk engagement, key advocacy efforts and more. Enjoy lunch and discussion with different levels of leadership and conversation with your peers.
This program is for NRF LP Council members and invited guests only. If you meet the requirements and would like an invitation to this program, please reach out to NRFprograms@nrf.com.
Tuesday Jun 9
9:00am - 9:45am
CIS Security Solutions Theatre
In today’s rapidly shifting retail landscape, every challenge — whether financial, digital, in‑store or online — ultimately comes down to one thing: risk. As the threat environment grows more complex, top LP and AP leaders must step forward, championing an enterprise security risk management mindset that expands far beyond traditional loss prevention. This session brings together four innovative leaders from diverse brands and retail environments to share how they are redefining what modern asset protection looks like. They’ll explore why earning — and using — a seat at the table is essential for shaping the systems that identify, assess and mitigate risk across the enterprise. And they’ll reveal how becoming fully integrated partners within their organizations leads to stronger alignment, greater confidence and smarter business outcomes.
Tuesday Jun 9
12:45pm - 1:15pm
Exhibitor Big Ideas Stage
New ways of identifying and thwarting retail loss demand smarter data and sharper tools—especially in dynamic store environments. Join Victoria’s Secret’s John Talamo and Tony D’Onofrio live at NRF Protect as they share how the brand is leading the charge with next-gen asset protection strategies that are driving growth, improving inventory visibility, and creating safer spaces for customers and employees.
This session will spotlight how Victoria’s Secret is using advanced RFID and data analytics to turn shrink into insight—and insight into action. From real-time ORC detection to innovative store-level tactics, you’ll walk away with practical ideas to elevate your own retail loss prevention game.
What You’ll Learn:
