Joe Toth

Joe Toth

VP of Global Loss Prevention

Guess?, Inc.


I have 20+ years of executive leadership experience in Asset Protection, Operations, Risk Management, and Safety. I have developed comprehensive programs in North America, Europe and Asia managing operations for over 1500 store locations, corporate campuses, and distribution centers worldwide.

I am a Certified Fraud Examiner (CFE) since 2014 and have extensive expertise in audits, investigations, anti-fraud measures, and risk assessment functions. My annual ongoing coursework, continues to strengthen my skills across all areas of loss prevention. This sustained professional development enhances my capabilities in asset protection, financial fraud analysis, corporate security and enterprise risk management.

I am committed to fostering effective collaboration across teams and organizations to develop innovative strategies that drive cost savings, reduce shrinkage, and enhance operational efficiency on a global scale.

I am known for my ability to balance holistic customer service with rigorous controls that deliver measurable impact with minimal expense. My inclusive leadership style and collaborative mindset have made me a trusted strategic partner to C-suite leaders and board stakeholders.

Speaking in:

Wednesday Jun 10

10:00am - 10:45am

Reinventing store engagement: A camera-driven, holistic approach to operational excellence

This presentation introduces a modern approach to loss prevention by transforming traditional store visits into virtual, camera-driven engagements. Using store-based camera systems, Guess? LP shifted to a face-to-face virtual model, gaining more engagement without the constraints of travel or scheduling barriers. This approach dramatically increases coverage, consistency, and speed while enabling deeper coaching, follow-up, and real-time training opportunities that are often impossible during in-person visits. Leveraging camera visibility allows LP to observe shipment processing, floor supervision, customer engagement, awareness, teamwork, and overall operational discipline at any time of day or week. The result is sharper insights, stronger accountability, and quicker corrective action. Most importantly, this model fosters a holistic partnership between Loss Prevention, District Sales Management, and Store Leadership—aligning all teams around operational excellence, shrink reduction, and improved customer experiences. This session will demonstrate how camera-driven audits elevate performance across the entire organization.