Joe McKinnie

Joe McKinnie

SVP, Sales & Business Development

Happy Returns, A UPS Company


Joe McKinnie has 15 years of UPS leadership experience advancing product strategy, commercial growth, and customer-focused innovation. As SVP of Sales & Business Development at Happy Returns, he leads the company’s commercial and partnership strategy, working with enterprise brands to elevate their returns experience and strengthen reverse logistics performance.

 

Speaking in:

Wednesday Jun 10

9:00am - 9:45am

The hidden threat in your returns: How to spot, stop and prevent return fraud

Return fraud has become one of retail’s fastest‑growing sources of loss — and one of the hardest to measure. In this 45‑minute panel, leading retail experts unpack the latest data on return fraud trends, the most common abuse patterns and why traditional loss prevention approaches often miss the full picture. Panelists will explore the internal challenges LP teams face, including measuring fraud at scale, clarifying ownership and aligning across departments. The discussion will highlight proven tactics for early detection, behavioral risk assessment and AI‑powered prevention methods. Attendees will leave with practical, actionable strategies to better identify fraudulent returns, protect loyal customers and strengthen their LP framework.