Joe Coll

VP Asset Protection

Macy's Inc.

Joe Coll has many years of leadership experience and Asset Protection expertise. He is currently VP of Asset Protection Operations & Strategy for Macy's Inc. where he is responsible for leading Asset Protection for Macy’s Department Stores and Macy’s Backstage . Joe also has responsibility for Supply Chain Asset Protection and Fraud Strategy for ECOM and Point of Sale across Macy’s, Bloomingdales, Blue Mercury, Macy’s Backstage and macys.com. He has been practicing in the Asset Protection field for over 25 years at Macy’s. Joe graduated from SUNY Farmingdale with a BA in Criminal Justice.

Speaking in:

Tuesday

June 6

7:45 am–8:15 am

Texas 4

Optimizing inventory accuracy & visibility to curb theft

Retailers have traditionally leaned hard on POS data to guide their assessments of when, where, how and how much theft is occurring in each of their stores. But this standard approach has obvious flaws. In the latest NRF/LPRC research study, retailers identified improvements in analytic and investigative capabilities as their most pressing needs. One way retailers can correct this is by… Read more