Senior Manager, Asset Protection
Under Armour
Jeff Hunter is Senior Manager of Asset Protection – West at Under Armour, where he leads loss prevention and asset protection strategies across the region. With extensive experience in retail security and organized retail crime prevention, Jeff focuses on building proactive LP programs that balance operational efficiency, store experience, and shrink reduction.
Wednesday Jun 10
11:45am - 12:15pm
Exhibitor Big Ideas Stage
Scott McBride, Chief Global Asset Protection Officer & CSO at American Eagle Outfitters, Jeff Hunter, Senior Manager of Asset Protection at Under Armour, and Andrew Lipof, Director of iD Cloud LP and ORC Strategy at Nedap, explore how modern LP is evolving beyond traditional alarm-based approaches into a strategy driven by visibility, data, and operational intelligence.
Through real-world examples, the panel will discuss how retailers are using RFID and actionable data to improve recoveries, strengthen investigations, increase inventory visibility, and make faster decisions across the business. Attendees will also hear how emerging technologies and real-time insights are shaping the next generation of retail visibility and modern LP.
