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James Mullan


Senior Vice President, GDR USA
GDR Creative Intelligence
James came from journalism to retail innovation by way of digital brand storytelling for the likes of Triumph Motorcyles. As GDR’s SVP of Global Innovation in the USA, based in NYC, his passion is problem-solving; how big brands and retailers can navigate the omni-channel revolution, develop the store of the future, excel at storytelling in an age of platformisation, invest sensibly in technology and the move towards automation, succeed in place-making and employ the power of co-creation for brands of the future.
James gives at least 100 presentations a year in the US to senior teams at Microsoft, Macys, Clorox, P&G, Sephora and Capital One, among others. His global perspective is informed by the London-based team of GDR researchers, insight developers and innovation consultants. He presented to great acclaim at the National Grocery Association Conference in Las Vegas on 13th February 2018. His style is informal and inspirational, with a British twist.

Speaking in:

Wednesday Jun 13
8:45 - 9:30 AM
Room: Texas A

James Mullan is a British retail trends consultant based in New York, focused on helping GDR's US clients interpret shifting consumer expectations to tackle their own strategic and tactical challenges with confidence. He'll be providing... Read more