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Hitha Herzog


Chief Research Officer
H Squared Research LLC
Hitha Herzog (formerly Prabhakar) lives in a world where fashion, retail, finance, investigative journalism and data research all co-exist in perfect harmony—a.k.a., New York City. She is the Chief Research Officer of H Squared Research LLC a data driven, research firm for registered investment advisors. She is also a contributor at Newsweek and author of the book "Black Market Billions: How Organized Retail Crime Funds Terrorists" published by FT Press. Hitha also uses her expertise in the retail space to advise start-ups in Silicon Valley and with Parsons The New School of Fashion incubator XRC Labs while teaching a class on social commerce. When she is not expanding her business and advising early stage companies, she is raising awareness about the criminal activity linked to the black market and counterfeit products. She created a companion app to the book available in iTunes to help people identify and spot counterfeit merchandise sold on the black market. Forbes magazine recently named her as “one of the most influential South Asian women in the United States.”

She is a graduate of Smith College (including a year stint at the London School of Economics) with a B.A. in Philosophy and Economics and holds an M.A. from Columbia University Graduate School of Journalism.

Speaking in:

Tuesday Sep 22
11:00 - 11:45 AM
Few could have foreseen the challenges that 2020 would bring. With the country on lockdown, only a handful of essential retail stores open and others left scrambling to manage often conflicting rules and regulations, LP and AP executives have had... Read more
Friday Sep 25
11:30 - 12:15 PM
Join a frank discussion about how to prepare for the current challenges while keeping a cautious eye on topics that could bubble to the surface in the months or years ahead.