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Hitha Herzog


Chief Research Officer
H Squared Research LLC
Hitha Herzog (formerly Prabhakar) lives in a world where fashion, retail, finance, investigative journalism and data research all co-exist in perfect harmony—a.k.a., New York City. She is the Chief Research Officer of H Squared Research LLC a data driven, research firm for registered investment advisors. She is also a contributor at Newsweek and author of the book "Black Market Billions: How Organized Retail Crime Funds Terrorists" published by FT Press. Hitha also uses her expertise in the retail space to advise start-ups in Silicon Valley and with Parsons The New School of Fashion incubator XRC Labs while teaching a class on social commerce. When she is not expanding her business and advising early stage companies, she is raising awareness about the criminal activity linked to the black market and counterfeit products. She created a companion app to the book available in iTunes to help people identify and spot counterfeit merchandise sold on the black market. Forbes magazine recently named her as “one of the most influential South Asian women in the United States.”

She is a graduate of Smith College (including a year stint at the London School of Economics) with a B.A. in Philosophy and Economics and holds an M.A. from Columbia University Graduate School of Journalism.

Speaking in:

Thursday Jun 13
3:45 - 4:30 PM
CIS Security Solutions Theatre, ACC North, Level 2

Your next crisis could be around the corner. Are you prepared to address corporate communication issues and public relations matters? Will you be ready to navigate reputation minefields? With a unique combination of communication skills, media... Read more