George C Torres

George C Torres

Sr. Group Manager, Asset Protection, Investigations

Catalyst Brands


George Torres is the Senior Group Manager of Asset Protection Investigations for Catalyst Brands, where he leads a comprehensive, enterprise‑wide investigations program. He oversees a diverse portfolio that includes Field Investigations, Cargo Theft, eCrimes, and the Central Investigation Center. His team manages internal investigations, external cases, organized retail crime (ORC), critical incidents, brand protection, and executive travel risk.

With nearly 30 years of experience, George’s leadership foundation was forged in the United States Marine Corps and strengthened through a career spanning every level of retail asset protection. His background includes leading AP and investigations teams across specialty retail, pharmacy, grocery, and big box environments, giving him a broad perspective on risk, operations, and organizational culture.

A recognized pioneer in the ORC space, George co‑founded the Los Angeles Area Organized Retail Crime Association (LAAORCA), which later evolved into Cal‑ORCA and helped spark the nationwide growth of regional ORC associations. His work has contributed to stronger public–private partnerships and improved information sharing across the retail and law‑enforcement communities.

George holds a bachelor’s degree in business and a master’s degree in leadership, along with LPC and CFE certifications.

Today, he brings a unique blend of operational experience, investigative expertise, and people‑first leadership—sharing key lessons learned from building resilient teams and guiding organizations through periods of significant change.

Speaking in:

Tuesday Jun 9

10:00am - 10:45am

NRF Curated Session

Session details coming soon!