Cheryl Friedman

Cheryl Friedman leads Lowe’s Innovation Labs, a team that exists to imagine, explore and accelerate the future of home improvement retail. Under her leadership, Labs conducts in-house R&D, external ecosystem development, and product development, all to translate emerging and exponential technologies into new capabilities. Drawing on her background as both an entrepreneur and technology product leader, Cheryl has built a team that balances vision and creativity with operational excellence and accountability. Cheryl’s experience not only spans the digital and physical worlds, but also customers both two-legged and four-legged. Her customer-centric entrepreneurial career started when her finicky beagle needed a dog walker; she built a successful start-up addressing a gap in the pet services market. Cheryl then transitioned to Amazon where she spent seven years developing and leading innovative customer experiences and programs. Cheryl joined Lowe’s in 2018 to create transformative customer experiences at the intersection of e-commerce and brick-and-mortar retail. Cheryl earned a bachelor’s degree in marketing from the University of Maryland and an MBA from The Wharton School at the University of Pennsylvania. She lives in Seattle with her husband and two kids.