Director, Loss Prevention
Boot Barn
Brian Huff is the Director of Loss Prevention at Boot Barn, where he oversees the company’s loss prevention strategy and initiatives. With more than 25 years of progressive experience in Retail Loss Prevention and Store Operations, Brian has a proven track record of reducing losses and improving profitability through collaboration, data-driven analysis, efficient processes, and decisive leadership. His experience spans roles at the field and store level through to corporate leadership.
Tuesday Jun 9
2:15pm - 2:45pm
Exhibitor Big Ideas Stage
LP teams are facing expanding threats while remaining capacity constrained and stretched across tools, investigations, and reporting. Boot Barn grew considerably through acquisitions prior to 2020 (COVID) and watched sales double afterward. Learn how Boot Barn drove down cases, shifted from identifying operational inefficiencies to high-impact investigations, and instituted early detection of fraud while growing rapidly by fostering a culture of ownership, bringing field users into the platform, and instituting employee incentives to drive early internal detection. These initiatives have allowed Boot Barn to scale and stay on top of threats without commensurate to increase headcount.
