Andrew Lipof is the Director of iD Cloud Loss Prevention at Nedap, where he partners with some of the world’s largest retailers to secure assets—one item at a time. Since joining Nedap, Lipof has been at the forefront of retail tech innovation, leveraging RFID technology to drive real-time inventory visibility and loss prevention across complex retail environments.

Most recently, he has focused on working closely with Organized Retail Crime (ORC) units across the country, ensuring they have access to the right data at the right time to enable faster recoveries and successful prosecutions. With a deep understanding of both technology and the evolving threat landscape, Lipof continues to elevate the standard for retail security and intelligence.