Director of iD Cloud LP & ORC Strategy
Nedap
Andrew Lipof is a retail loss prevention and organized retail crime (ORC) strategist with extensive experience helping retailers modernize their LP operations through data and technology. As Director of iD Cloud LP & ORC Strategy at Nedap Retail, he works closely with retail organizations to improve visibility, reduce shrink, and support more proactive loss prevention programs across both internal and external theft.
Wednesday Jun 10
11:45am - 12:15pm
Exhibitor Big Ideas Stage
Scott McBride, Chief Global Asset Protection Officer & CSO at American Eagle Outfitters, Jeff Hunter, Senior Manager of Asset Protection at Under Armour, and Andrew Lipof, Director of iD Cloud LP and ORC Strategy at Nedap, explore how modern LP is evolving beyond traditional alarm-based approaches into a strategy driven by visibility, data, and operational intelligence.
Through real-world examples, the panel will discuss how retailers are using RFID and actionable data to improve recoveries, strengthen investigations, increase inventory visibility, and make faster decisions across the business. Attendees will also hear how emerging technologies and real-time insights are shaping the next generation of retail visibility and modern LP.
