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Don’t fumble the handoff: LP implications of BOPIS

Thursday, June 13
10:30am
–11:15am
Don’t fumble the handoff: LP implications of BOPIS

The buy online, pickup in store option continues to grow and so do the opportunities for fraud. Traditional fraud management systems that match billing and shipping addresses can’t work when there is no shipping involved. In-store and online customer identification systems often are not integrated, making it difficult to correlate purchasing patterns. And how do you handle pickups when the purchaser sends a friend or messenger to get the item?