Registration opens in December.
Registration assistance - Have questions? Get answers to questions about pricing, membership and more by contacting registration@nrf.com.
Choose Your Pass Type
Save big by choosing the right pass. Not sure what kind of pass you should get?
Here's an easy breakdown of the pass types available.
- All-Access Pass
- An All-Access Pass includes access to all Keynote sessions, Featured sessions, networking programs, Exhibitor Big Ideas, the Expo floor, the Opening Party and more.
- See pricing
- Retail Teams
- Retail teams (3 or more retailers registering from one company) get a big discount on All-Access Passes. Attend all session, the Expo, Opening Party and more. Rates are per person.
- See pricing
- Expo Pass
- The Expo Pass is for retailers and law enforcement only and includes access to the Expo, Exhibitor Big Ideas sessions, the Opening Party and numerous networking programs.
- See pricing
Exhibitors - Exhibitors must register their staff through the Exhibitor Resource Center, which will open in March 2024. For exhibitor registration questions, please contact Ian Blackwood.
All-Access Pass
Get access to everything NRF PROTECT has to offer – all sessions, networking events and the Expo.
To qualify for retail rates, you must fit NRF's definition of a retail business.
Retail Member Rates
Individual All-Access Pass
rate per person
- Preview rate by 2/2/2024
- $800
- Early rate by 3/29/2024
- $900
- Advance rate by 5/22/2024
- $1,000
- Standard rate starts 5/23/2024
- $1,100
- Definition of a retailer: View NRF’s retailer and eligibility rules.
Retail Non-Member Rates
Individual All-Access Pass
rate per person
- Preview rate by 2/2/2024
- $950
- Early rate by 3/29/2024
- $1,050
- Advance rate by 5/22/2024
- $1,150
- Standard rate starts 5/23/2024
- $1,250
- Not an NRF member? View the benefits of becoming a member.
Retail Member Team Rates
Team All-Access Pass
rate per person
- Preview rate by 2/2/2024
- $500
- Early rate by 3/29/2024
- $700
- Advance rate by 5/22/2024
- $900
- Standard rate starts 5/23/2024
- $1,100
- Retail Teams are limited to 3-10 people from the same retail company, registering at the same time. To register a team of more than 10 people, contact registration@nrf.com for special rates.
- Definition of a retailer: View NRF’s retailer and eligibility rules.
Retail Non-Member Team Rates
Team All-Access Pass
rate per person
- Preview rate by 2/2/2024
- $650
- Early rate by 3/29/2024
- $850
- Advance rate by 5/22/2024
- $1,050
- Standard rate starts 5/23/2024
- $1,250
- Retail Teams are limited to 3-10 people from the same retail company, registering at the same time. To register a team of more than 10 people, contact registration@nrf.com for special rates.
- Not an NRF member? View the benefits of becoming a member.
Law Enforcement Rate
Individual All-Access Pass
rate per person
- Law enforcement rate
- $350
- Available to officers of federal, state and local law enforcement agencies.
Non-Retailer Rates
Individual All-Access Pass
rate per person
- Non-Retail Members
- $1,775
- Limit 4 people per company
- Non-Retail Non-Members
- $2,075
- Limit 2 people per company
- Companies with a business-to-business relationship with retailers are welcomed to exhibit or purchase an All-Access Pass.
Educator/Student Rate
Individual All-Access Pass
rate per person
- Educator/student rate
- $350
- Attendees must provide a current school ID to pick up their badges.
- This rate is open to any student attending an accredited public or private college, university or an online learning institution that offers degree programs at the bachelor level or higher. Educators' primary occupation must be instructing students in a public or private college or university, junior or community college, or career/vocational school.
- Not an NRF University Member? View the benefits of becoming a member.
Press
Individual All-Access Pass
rate per person
- Press rate
- FREE
- All press registrations must be reviewed by NRF and approved as verified press.
- To register as press, you must be a working member of the news media (editorial). All press registrations are subject to verification. You may register by contacting NRF’s media team at eventpress@nrf.com.
- For more information about press passes and eligibility, please visit the press information page.
Expo Pass
The Expo Pass provides access to 220+ solution providers and Expo programming including Exhibitor Big Ideas, the NRF Fusion Center, Opening Party and more.
The Expo Pass is available to retailers and law enforcement only.
Non-retailers must purchase an All-Access pass to attend.
Retailer Expo Pass
Individual Expo Pass
rate per person
- Retailer Expo Pass
- FREE
- Retailers, restaurants, drug and convenience retailers, grocers, consumer services and CPGs are eligible to claim an Expo Pass at no charge.
Law Enforcement Expo Pass
Individual Expo Pass
rate per person
- Law Enforcement Expo Pass
- FREE
- Federal, state and local law enforcement agencies officers are eligible to attend. An agency ID is required to pick up an Expo Pass badge.