NRF PROTECT Challenge Coin

Claim a coin, help a hero.

Retail Loss Prevention is a community of dedicated professionals working to help retailers prevent loss, protect assets and prevail in an ever changing and challenging industry. And now, retailers can claim an NRF Protect 2026 challenge coin to reconfirm their commitment to serving their industry and communities.

Retailers can claim a NRF Protect 2026 challenge coin at one of two sponsor booths. For every coin claimed by a retailer during the event, NRF will donate $1 to our featured charity, Project K-9 Hero, extending this community's impact beyond the exhibit hall.

Retailers will receive a claim ticket with their badge at registration. That ticket can be used to claim one (1) challenge coin at either of the sponsor booths.