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Bruce Pyke


Former Vice President Loss Prevention and Safety
The Bon-Ton Stores, Inc.
Bruce Pyke is an award-winning loss prevention and safety expert who earned his stripes in the industry through promotion into senior executive roles with Macy’s and The Bon Ton Department Stores.

In his most recent role as Vice President of Loss Prevention and Safety for The Bon Ton Department Stores (2006 to present) Bruce Pyke improved profitability by more than $20 million dollars in spite of a $44M sales decline. He earned Chairman’s, Vice Chairman’s, and President’s Awards for shortage results on five separate occasions during rapid corporate growth from 72 to 279 stores.
Leading a team of 47 with over 400 store loss prevention personnel, he developed and championed a comprehensive program for 93 non-staffed stores that cut shortage $2.6 million dollars. By instituting an associate award program, tightening local ownership of loss prevention performance, and establishing back-to-basics discipline, he fostered a company-wide shortage culture that not only enabled stores to out-perform 2015 goals but also lowered year-over-year shortage by nearly $3 million.

Two additional innovations that Bruce is known for during this phase of his career are his development of Bon Ton’s first-ever returns management system and their first Random Threat Response Plan (RTRP). The former enabled him to cut non-receipted returns by nearly $25 million dollars and produce more than $32 million dollars in total savings. The latter enabled him to save tens of thousands of dollars in insurance premiums and safely resolve over 250 threats in tandem with relevant police, government, NRF, and loss prevention counterparts.

Bruce earned his Master’s in Criminal Justice from St. Joseph University and his Bachelor of Science in Administration from Shepherd University. He is a repeat Presenter at National Retail Federation loss prevention conferences on topics such as active shooter management, crowd control, and returns management.

Speaking in:

Tuesday Jun 27
3:00 - 3:45 PM
Maryland D 

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