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Registration Eligibility

Definitions

Retailer

The National Retail Federation (NRF) identifies a retailer as a company whose core business is to sell consumer goods directly to the end consumer via storefront, catalog, television, or online. (Chain restaurants are included in this definition.) The company must own the merchandise it sells. Companies primarily engaged in the sale of goods or services to businesses (whether at wholesale or retail) are not considered retailers.

Consumer Packaged Goods

NRF defines a CPG company as a company who sells non-durable goods that are consumed by the average consumer at a relatively low cost. Examples include goods such as soft drinks, toiletries, and grocery items.

Consumer Services Company

NRF defines a Consumer Services company as one whose core business is providing services to the end consumer. Examples include flash sale sites, ride sharing companies, beauty services and product rental services. Companies primarily engaged in the sale of services to businesses are not included in this category.

Retail Real Estate / Mall Management Company

NRF defines this category as a company whose core business is non-residential property for commercial profit-making purposes. Such companies may own or manage malls, shopping centers, and other commercial real estate properties.

Private Investment Firm or Financial Holding Company

A private equity investment or financial holding company that is the ultimate parent company and has full ownership of the retail brand. Your company does not qualify if your company helps set goals, preferences and investment strategies; provides working capital to a target company to nurture expansion, new-product development, or restructuring of the company’s operations or management.

Law Enforcement

Federal, state and local law enforcement agencies employees are eligible to attend NRF PROTECT and must provide an agency ID when picking up conference or EXPO only badge.

Educator

You are not eligible for the educator registration rate if your primary employer is a for-profit company (excluding colleges, universities, and schools); consulting firm; media company; non-college/university 501(c)3; 501(c)6; or sells products, services, research and/or information to retail companies. You are also not eligible if you work for a college or university but are not a teaching faculty member or a director of a college or university retail center.

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Qualifications

Retail Qualification: In order to qualify as a retailer by NRF, your company needs to be verified, approved and entered in our database. Please email the following information to our membership team. Your request will be approved or denied (via email) within three business days.

    Company name
    Website
    Complete mailing address
    Business email address

Private Investment Holding Company Qualification: In order to qualify as a private investment holding company by NRF, your company needs to be verified, approved and entered into our database. Please email the following information to our membership team.

    Company name
    Website
    Complete mailing address
    Business email address

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Membership Information

What is a Retail Member?

“Retail Member” denotes NRF membership as well as members of the organization's divisions: Shop.org, ARTS and NCCR.

Contact NRF at membershipinfo@nrf.com or 202-783-7971 for membership information and benefits.