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Media

NRF welcomes members of the media to NRF PROTECT. We invite you to learn from top brands in retail, hear from federal, state and local law enforcement agencies and explore the latest loss protection and retail security solutions from more than 200 solution providers in the EXPO.

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Pre-Show Registration

Contact Ana Serafin-Smith
Sr. Director, Media Relations
202-626-8189
Media Eligibility

NRF Media Contact

Ana Serafin-Smith
Sr. Director, Media Relations
202-626-8189

Exhibitor Media Outreach

Opportunities for Exhibitor Media Outreach
 

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Event and LP Research News

 

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Thanks to our Media Partners

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Media Eligibility

NRF welcomes analysts and members of the working, editorial press to covers its conferences and exhibitions. Due to the increasing number of media and analysts attending our conferences, we have established a policy for granting complimentary registration.

Broadcast/Print/Online: Qualified media must present a valid business card (with individual's name, title and the name of an approved media outlet) and a copy of the publication.

Digital: Digital media must provide a link to the website dealing with industry-related subjects along with a recent monthly traffic report from an external analytics tool, like Google Analytics, verifying the online publication or blog gets a minimum of 10,000 unique monthly visitors (UMVs). Additional information may be requested.

YouTube, Facebook, Twitter sites, Instagram sites, communities, forums and user groups will not be considered for media accreditation.

Freelance: Freelance writers and photographers must present a letter of assignment from an approved outlet. Freelance writers or columnists not on an assignment must provide a copy of an industry-relevant bylined article, published within the past six months in an approved media outlet.

To receive a complimentary pass for NRF PROTECT, you must pre-register. In some case, we may ask you to submit credentials after we have received your registration request. If we request to see your credentials, your complimentary pass will not be issued until credentials are submitted and approved.